Home Builder Canada Readers survey
newsletter
NP_lineHome Builder Magazine New Products Online
NP_line
Computers, Educational
&Technology

NP_line
Electrical & Mechanical
NP_line
Exteriors
NP_line
Finishes & Surfaces
NP_line
Kitchens & Baths
NP_line
Landscape & Design
NP_line
Speciality Products
NP_line
Structural
NP_line
Tools & Equipment
NP_line
Windows & Doors
NP_line
New Products home
NP_line



External Links: Associations & Governments. Builders & Renovators . Manufacturers & Suppliers

Home . About Us . Subscribe . Advertise . Editorial Outline . Contact Us . Current Issue . Back Issues . Jon Eakes



© Copyright - Work-4 Projects Ltd.

Mobile condo sales office rolls to buyers

November 27, 2019



Developer Trillium Projects and GN Holdings Ltd. have packed the pre-sales centre for the new Ella condominium project in Vancouver into a truck that can roll right up to a potential buyer’s home.
It is considered a first in new home marketing in Canada, said James Evans, one of the Trillium partners behind the 45-unit Ella development in East Vancouver.
Evans said the idea for a condo sales room delivery was inspired by food trucks, ice cream trucks, and the fact the millennials represent the fastest-growing segment of the new home market. Canadians aged 18 to 34 now represent 27 per cent of new homebuyers, according to Statistics Canada, he noted.
“It fits with what these buyers want... Think about curbside food trucks, food delivery, ridesharing and ice cream trucks,” he said. “As kids we’ve all run and waved to the ice cream truck. That experience is part of the inspiration here.”
The Ella condo truck includes images of the suites, a scale model of the condo building, residential layouts and specifications—and space to sign a sales contract.
When it’s not motoring to a potential buyer’s location, the condo truck is parked at the Ella project site as a secondary sales office.


 


homeBUILDERcanada.com | Home BUILDER Magazine | Canada's #1 Information Source for Residential Home Builders and Professional Renovators

HB house ad sub
Home Builder Magazine Ask Jon Eakes
Home Builder current issue