Mike Holmes stands with GE Appliances
April 12, 2018
GE Appliances Canada has inked a partnership with home renovation experts The Holmes Group. Mike Holmes, along with his son Mike Holmes Jr. and his daughter Sherry Holmes, will work together as spokespeople and ambassadors for the appliance brand throughout 2018.
"Mike Holmes has developed an unmatched reputation for quality, reliability and ingenuity - attributes that are at the core of the products we create and sell," said Mike McCrea, president of GE Appliances Canada.
The partnership will include the Holmes family shilling for GE Appliances' suite of kitchen and laundry products. GE Appliances will also be seen on Holmes' TV show, Holmes and Holmes, and will receive a "Holmes Approved" stamp of approval.
"Over my 30 years in building and contracting, I've seen it all. And I know the right products for the right job," said Mike Holmes. "I only partner with brands that embody my core values - quality, integrity and trust. GE has all of those in spades."
The partnership between GE Appliances and The Holmes Group will kick-off with a campaign focused on national laundry day, April 15.