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CHBA Partners with Avid Ratings for Market Survey

OTTAWA — The Canadian Home Builders Association has released their inaugural market study in partnership with Avid Ratings, outlining first-of-its-kind new survey data in more than 50 in-depth areas of home design, building features, buying preferences and demographics.

"The CHBA is the leading voice of the home building industry and we're delighted to be able to work with them on this one-of-a-kind study," said Tim Bailey, division president of Avid Ratings Canada. "Considering the length and detail of the study, we are very happy with the response rate of home buyers. It demonstrates the value in big data reports, which is the core focus behind Avid's technology."

Over 12,000 home buyers were surveyed in the nationwide market research study. The detailed report contains comparisons by seven customer segments, including single/couples without children, growing family with children, downsizing family, semi-retiree/retiree seeking a mixed-age community, semi-retiree/retiree seeking an age-restricted community, investors, and second/vacation home buyers.

"The depth and success of this study demonstrates just how invaluable research and knowledge is in powering a home builder's business," said Kevin Lee, chief executive officer of the Canadian Home Builders' Association. "We value our partnership with Avid and look forward to continuing to build on this innovative research in efforts to provide necessary data to support the Canadian building industry as a whole."

The Canadian Home Buyer Preference National Study is broken down into five main sections. Following are some of the highlights from each:

Beyond the data delivered in the survey, builders are able to take it one step further by drilling down into specific data by provinces. Subscribers who purchase the study also receive access to survey data through Avid Reports for their own custom analysis. Access through Avid Reports allows for on-demand reporting of results from the CHBA Home Buyer Preference Study powered by Avid, full reporting on all responses for all survey questions, with drill-down features to analyze individual survey questions in granular detail, as well as easy sorting of home buyer preferences by Home Type, Buyer Type, Demographic Group and Province. The full study and report are available for purchase through the CHBA at www.chba.ca/buyersurvey.aspx.


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