2014 Home BUILDER Readership Survey is now closed.
The recently conducted Readership Survey by Work-4 Projects Ltd. shows an overall readership for Home BUILDER Magazine of over 115,000. This figure was compiled from multiple readers per issue reaching 77,443, plus a pass-along readership of 37,735.
The online survey was sponsored by Milwaukee Tool. The company offered a chance to win one of three Milwaukee M12 FUEL 1/4: Hex 2-Speed Screwdriver Kits.
Survey Finding High-lights:
70% of readers read over 75% of the content.
73% view over 50% of the ads.
Readers said that that their best source for industry information was a tie between magazines and the web.
89% of builders and 83% of renovators rated the information presented as very useful or useful.
Most profitable products are windows, doors and decks. Kitchens and bathrooms lead interior profitability.
Top features that help sell homes are kitchens and baths, design features, energy efficient products and flooring.
The Lucky Winners Were:
Eric Leung, builder, Alta. (above)
Debby Klassen, contractor, B.C.
Brett Sheffer, builder, N.S.
Congratulations! And thanks to all of you who took the time to respond.
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